strategy.

Before moving in front of the camera, Dani spent 12 years working at the heart of the entertainment industry across Netflix, the BBC and BAFTA - including eight years as Director of Marketing Planning & Operations at Netflix, across EMEA and APAC.

Today, she brings that experience to organisations looking for a senior perspective on marketing, entertainment, audience strategy and the changing media landscape.

Dani is typically brought in when a business has a complex problem to solve, a new opportunity to explore or a team that needs an experienced outside perspective. Her work spans areas including marketing strategy and organisation, media and entertainment, streaming, advertising and monetisation, audience growth, brand partnerships, martech and the impact of AI on marketing.

Engagements are tailored to the problem - from focused advisory projects and market research to strategic workshops, leadership sessions and longer-term consultancy. Dani combines analytical thinking with practical industry experience, translating complexity into clear choices, actions and recommendations.

Her experience working across markets and disciplines means she can move comfortably between the strategic and the practical: understanding the commercial challenge, asking the right questions and helping teams work out what to do next.